Offline, classified ads are relatively cheap little ads that appear at the back of newspapers or magazines. They work well if you’re trying to sell your old Ford Escort or you’re looking for a new home for your old sofa. Offline classified ads can even work well promoting a variety of online products and services.
Online, things are a little different. But not hugely different. I post ads on classified sites online, but I don’t expect to make a lot of money from them. What I do expect though is an opportunity to test my headlines and ad copy before I start spending hard cash on AdWords, other PPC’s and text links.
That’s why I don’t bother with the dollar ads. If I’m going to spend marketing money, I’d rather give it to a search engine than a classified ad site. You’ll typically get a much better return with PPC advertising and you know exactly what you are paying for each visitor. But there are places where you can place free ads online, and you can actually do this on some of the really big sites like AOL and Yahoo. Even if I don’t make many sales, the fact that I’m getting my product in front of so many people for free certainly doesn’t do me any harm.