One of the biggest fears new Affiliate managers have is in finding new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate marketing. Interestingly, with a proper marketing strategy, getting affiliates is not very difficult. Given below are some tips that will help in attracting new affiliates. Find complimentary sites - "Complementary" sites are sites that sell products or services that compliment your offerings. If you sell "gardening tools", a site that sells books on "gardening tips" would be a perfect affiliate. If you sell software, try looking for sites that sell computers or computer parts. Finding sites that already attract your target market and can benefit from recommending your product or service to their visitors is the goal.
Find content sites – There are many sites that do not sell any kind of product or service but are mainly content-oriented sites. Such sites promote an idea, concept, study or belief. Content sites that are used as a resource for your target market are ideal affiliates. Finally, there are several sites on the Internet dedicated to listing affiliate programs. Get your program listed in these directories.